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NASCAR

NASCAR

Brand Identity

The National Association for Stock Car Auto Racing is an American auto racing sanctioning and operating company that is best known for stock-car racing.

Logo Development

Logotype is inspired by NASCAR’s current logo form and colors. To avoid completely moving away from the brand equity that NASCAR currently has, an evolutionary approach is taken to develop the new logo. NASCAR will adopt a single letter form to represent its identity.

Logo Animations

Side Menus

Side Menus

Posters & Ads

See Process

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