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The National Association for Stock Car Auto Racing is an American auto racing sanctioning and operating company that is best known for stock-car racing.
Develop a new look for NASCAR that speaks to a more diverse and modern day audience, while still holding the brand’s massive name and legacy.
Craft a bold and simple visual identity to grab the audience and viewer’s attention, leveraging the NASCAR’s massive contents.
An evolutionary identity, brand ownership of channel, comprehensive show package, and distinct animation style help clarify, personify and unify the brand for a new generation of stock car racing enthusiasts. Everything all in one to embrace NASCAR’s new look!
Logotype is inspired by NASCAR’s current logo form and colors. To avoid completely moving away from the brand equity that NASCAR currently has, an evolutionary approach is taken to develop the new logo. NASCAR will adopt a single letter form to represent its identity.